New York, NY and Napa, CA, May 7, 2015—CK Mondavi Family Vineyards announced today that they have begun their fourth annual donation program for the Intrepid Fallen Heroes Fund (IFHF), a program that supports wounded military personnel. The 2014 donation totaled $48,000 and to date the winery has donated a total of more than $105,000 to the fund. The family-owned winery also announced that CK Mondavi’s fourth annual donation program kicked off nationwide May 1, 2015, and will run through the end of August. The CK Mondavi Intrepid Fallen Heroes Fund program consists of in-store coupons and rebates that when redeemed generate a $1 donation by CK Mondavi to the Intrepid Fallen Heroes Fund.
CK Mondavi chose this charity in particular because as a World War II veteran, Peter Mondavi Sr. believes in supporting our troops, and more importantly supporting this very special group of heroes. Peter Sr. continues his regular involvement with the winery’s business and turns 101 years old this November, 2015.
“We’d like to thank our customers, distributors and retailers for really stepping up in 2014 to help us generate a total of more than $105,000 in donations to the Intrepid Fallen Heroes Fund,” said Marc Mondavi, Proprietor of CK Mondavi Family Vineyards. “The fund provides greatly needed support to the injured men and women of the Armed Forces and their families. We hope to beat our 2014 donations in 2015 and we ask our customers to assist us by purchasing CK Mondavi wines this summer.”
CK Mondavi Family Vineyards began their partnership with IFHF in 2012 and annually runs an in-store promotion to raise money and bring attention to this organization. In addition to their performance-based donation, CK Mondavi Family Vineyards encourages consumers to make a direct donation to the organization through in-store promotional materials.
“CK Mondavi Family Vineyards has been a great supporter of Intrepid Fallen Heroes Fund and we truly appreciate their generosity and commitment,” said David Winters, President of the Intrepid Fallen Heroes Fund.
Consumers can support IFHF by purchasing CK Mondavi Family wines with the IFHF coupon on the bottle. For each coupon redeemed, CK Mondavi will donate $1, up to a maximum donation of $50,000, to IFHF. Consumers can visit CKMondavi.com or scan the QR codes on the IFHF coupons for more information on the program or CK Mondavi wines.
About CK Mondavi Family Vineyards
CK Mondavi wines are produced in the Napa Valley by the iconic C. Mondavi & Family. Established in the 1940s by Italian immigrants Cesare and Rosa Mondavi, C. Mondavi & Family remains a family- owned business that has thrived for generations to produce fine wines for a variety of occasions and consumers. The family is now proudly welcoming members of the fourth generation to the business, continuing a legacy started over 70 years ago. 100% American grown and bottled, the CK Mondavi portfolio consists of the most popular varieties of wines that are handcrafted under the close stewardship of the Peter Mondavi Sr. family. A large portion of the grapes are grown on the family’s 1,850 acres of vineyards, or are sourced from vineyards that the family has had partnerships with for generations. CK Mondavi wines are consistent, vintage-to-vintage, providing consumers with a value and quality they can trust. They can be found online at CKMondavi.com, or on Twitter, Facebook, Pinterest and Instagram @CKMondaviWines.
Posted on May 7 2015 in News