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CK Mondavi donates nearly $27K to The Intrepid Fallen Heroes Fund

Release date: 9/17/2012

“Supporting these heroes helps repay the debt that all Americans owe
them for the sacrifices they have made in service to our nation”
-       Marc Mondavi on why CK Mondavi supports IFHF
St. Helena, California, September 26, 2012CK Mondavi Vineyards, owned and produced by C. Mondavi & Family, is proud to announce the success of their first annual, in-store program, supporting The Intrepid Fallen Heroes Fund.
During the months of March and April, CK Mondavi donated nearly $27,000 to the IFHF based on consumer redemption of coupons available in-store during the promotion period. Consumers also had the opportunity to donate directly to the fund without purchasing wine.
“At CK Mondavi, not only is wine important to us, but so is our family and our country”, says Marc Mondavi, co-proprietor of CK Mondavi Vineyards.  “Supporting these heroes helps repay the debt that all Americans owe them for the sacrifices they have made in service to our nation. We hope everyone will join us in our support of this very important organization.”
The Intrepid Fallen Heroes Fund, a national leader in supporting the men and women of the United States Armed Forces and their families, has provided over $120 million in support for the families of military personnel lost in service to our nation, and for severely wounded military personnel and veterans. The Fund most recently opened the National Intrepid Center of Excellence to support the research, diagnosis, and treatment of military personnel and veterans suffering from traumatic brain injury (TBI). The Fund is now launching a new project to build satellite TBI centers at several major military deployment bases around the country, providing more direct care to our wounded heroes in uniform.
C. Mondavi and Family and CK Mondavi Vineyards are committed to continuing their support of The Intrepid Fallen Heroes Fund with an annual in-store promotion and will kick-off its second year next April with an in-store promotion which lasts through July 2013. Once again, CK Mondavi Vineyards will donate funds to IFHF based on the results of this promotion.
For more information on the program, please visit the brand’s website: www.ckmondavi.com. You can also donate directly by visiting: www.fallenheroesfund.org/Donate.aspx
CK Mondavi produces Chardonnay, Moscato, Sauvignon Blanc, Pinot Grigio, Cabernet Sauvignon, Merlot, Zinfandel, White Zinfandel and a proprietary red blend called Scarlet Five. The wines are available nationally.
About C. Mondavi & Family:
Established in the 1940s by Italian immigrants Cesare and Rosa Mondavi, C. Mondavi & Family remains a family-owned business which has thrived for generations to produce fine wines for a variety of occasions and consumers. Built on a foundation of family values, hard work and European winemaking traditions, the winery offers a portfolio of wines for special occasions and everyday gatherings of family and friends.  Day-to-day operations are handled by co-proprietors Marc Mondavi and Peter Mondavi Jr., both sons of legendary Napa Valley wine icon Peter Mondavi Sr. who serves as the company’s President and CEO. The family is now proudly welcoming members of the fourth generation to the business, continuing a legacy started almost 70 years ago and setting a foundation for generations to come.